UK Adult Content Traffic Declines Following Age Verifications, Yet Virtual Private Network Usage Surges, States Watchdog

Access to pornography platforms in the United Kingdom has fallen significantly after the roll-out of mandatory age verification this summer, according to the nation's communications regulator. Simultaneously, the usage of specialist software designed to dodge these restrictions has increased.

Sharp Fall in Visitor Figures Following Law Enforcement

The enforcement of age vetting on 25 July resulted in an prompt fall in visits to major online adult platforms, including the leading site in the UK. Data reveals that user traffic to this platform in August stood at 9.8 million, a decrease of 1.5 million from the equivalent month in 2024.

Overall, traffic to the 10 top pornography sites in the UK have now settled at a “lower level” than prior to the end-of-July implementation date. Later data indicates this decline in site visits continued past August.

Surge in VPN Adoption to Evade Restrictions

In response to the new regulations, adoption of VPN software—which can circumvent geographic blocks by masking connections via another nation—increased dramatically following 25 July.

Usage reached a high at over 1.4 million in the middle of August, rising from approximately 650,000 people prior to the checks were introduced. However, the regulator noted that VPN usage has afterwards fallen back, with current numbers at approximately 900,000. It added that the level of regular VPN use is “much lower” than user numbers for pornography sites.

Young People Taking Action to Harmful Online Content

In other findings, the watchdog's annual study found that about 60% of young people aged 11 to 17 had acted after seeing distressing content online. Actions included flagging the content to the platform to muting the person who shared it.

This survey was carried out before new regulations came into force that require social media companies to stop children from accessing harmful content, such as material related to self-harm and pornography. The primary way young people came across such content was by scrolling through a social media feed, suggesting that algorithms were showing harmful material.

Government Announce Examination of Adult Content Legislation

In a related development, the government announced it would review the legislation governing pornography to assess whether it is “fit for purpose” in the modern digital age.

“The examination will investigate the efficacy of the existing law in relation to making illegal, for example, harmful depictions of familial abuse and any types of pornography which encourage the abuse of children,” said a justice minister.

Advocates Call For Stricter Online Controls

Campaigners for better control of online pornography have called on the government to ban so-called “barely legal” material. This encompasses content featuring simulated familial abuse or that appears to promote abuse by using youthful performers portraying children.

Proposed changes to legislation seek to:

  • Prohibit pornography where adults are mimicking children, often recorded in settings like children’s bedrooms.
  • Extend the offence of making an indecent image of a child to include material where an adult acts the part of a child.
  • Introduce stricter regulation on familial abuse pornography, which studies indicates is often promoted by site algorithms.
  • Introduce further restrictions on “nudification” technology, potentially making it an offence to possess tools designed to generate non-consensual nude images.
  • Establish a new, independent regulatory body to conduct spot checks on pornography sites and respond to complaints of unlawful content.

The campaigners argue that these measures would ensure the protections that have been enforced for decades offline finally are extended to the online sphere.

Elizabeth Hicks
Elizabeth Hicks

Liam Visser is a seasoned sports betting analyst and casino enthusiast with over a decade of experience in the gambling industry.